As you may know, corporate communication is a process that closely involves your employees, customers, regulators, community leaders, investors and the media. It is the key element that draws both criticism and appreciation.
Through our managed corporate communication service, we are here as your extended arm of your corporate communication team involved in all the activities of nurturing your brand. In the absence of such a team, we could propose a service to work on a retainer engagement.
We work with companies on Strategic Planning Process starting with market research, interviews with their people, focus groups such as their potential recruits, employees, media, investors, stakeholders and community, evaluate the reach and impact of their mission and vision statements. On completion of the strategic planning process, we develop the communication objectives set-out for focus groups by developing the themes and messages.
In the process, we provide complete communication campaign design and management services. As consultants and “energizers”, we coordinate appropriate delivery of management training workshops to their managers to communicate their messages effectively.
The essential aim is to produce powerful result-oriented strategic communication for the organization through our managed corporate communication service.
Corporate Communication initiatives include:
-- eLetter or ePoster system for your internal communication program
-- Employee Publications (Intranet).
-- Newsletters published by the HR team
-- Birthday Messenger System
-- eGroup – An intranet based enterprise-wide system for focus group interaction
In one such initiative, to promote the brand in the community and among the employees, we developed a Corporate Social Responsibility (CSR) impact study in partnership with Madras University, Department of Sociology and Launchpad Ventures (P) Limited, a corporate training and knowledge company. The outcome of these findings from the Cuddalore district will soon be published in the press in our website.